Origins / Technology, music and human consequence
The Green Children
Infrastructure became a way to understand the economic and human relationships surrounding music—not an end in itself.
What was supposed to become true?
Build and connect the technical, commercial and media machinery required to support the work around The Green Children.
The conditions
David initially entered through infrastructure and increasingly worked where technology, marketing, music, publishing and relationships met.
The music business could not be understood as promotion attached to recordings. Recording, rights, publishing, touring, management, relationships and incentives formed one economic and relational board. The work extended through Muhammad Yunus and a Bangladesh fundraising effort.
Infrastructure, recorded work, audience development and philanthropic activity became parts of the same project.
What had to exist
The project joined infrastructure, artist identity, recorded work, visual media, publishing surfaces, audience development, commercial relationships and a philanthropic campaign.
- 01
Build technical infrastructure around an active music project.
- 02
Connect artist identity across recordings, imagery and publishing.
- 03
Understand rights, touring, relationships and incentives as one system.
- 04
Coordinate media and audience activity around a human objective.
David’s role
David worked across technology, marketing, music and philanthropy around The Green Children.
What changed