content marketing
At the dawn of the commercial internet, I cut my teeth professionally developing and marketing some of the most influential online brands in the United States.
Growth Marketing Projects / New Media / Publishing
Time, Inc.
A somewhat well-known Fortune 100 publishing company.
Enterprise Publishing | content marketing
In my first significant career role, I managed daily operations and National Content Production for Time Warner's Cable-Modem Project, RoadRunner. I was there at its founding.
For four years, I directly managed eight staff members in all areas of project management, website design, content management, drove subscription revenue, managed QA, spearheaded new tech research, project development, budgeting, and publication schedule.
Contribution Highlights:
☑ Guided all development initiatives in partnership with the Editorial, Technical, Business, and Technical divisions of Time-Warner, Inc., Time, Inc., subsidiaries, and Content Partners.
☑ Project scope included multiple publications encompassing Time Magazine, Life Magazine, People Magazine, Entertainment Weekly, Fortune, Sports Illustrated, Money Magazine, InStyle, Wallpaper Magazine, Sunset Magazine, and Southern Living.
☑ Steered all production matters, including advertising, custom publishing, and title-development for Time, Inc. New Media.
☑ Leveraged all digital products from the entire catalog of Time Warner titles into the Pathfinder Project (live mainline titles) and the Excalibur Project (Roadrunner).
☑ Project consisted of all properties associated with Time Warner Electronic Publishing, CD ROM applications, etc.
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