With Edoardo splashing in the New York Times and Halloween right around the corner, it started to make sense to leverage the publication beyond promotion inside the entertainment industry:

It was time to reach out to millions of audiobook fans worldwide.

The offer? Get a free audiobook of Edgar Alan Poe’s ‘The Raven’ in exchange for registering, then share the contest on social media to win audiobooks of Poe’s other timeless classics.

The Grand Prize winner chose any three audiobooks Edoardo Ballerini had ever recorded.