The Philosophy

Growth Marketing can be tricky to understand. Everybody’s got their approach to scaling their own business.  No two companies are exactly alike:

However, there is such a thing as a universal best practice.  There is such a thing as customer engagement.  There is such a thing as re-engagement.  Following up exists. 

I like to add a dash of each element depending on the project:  PR, Social Media, SEO, Paid Search, Remarketing, Affiliate Programs, Content Syndication, Sequenced Emails, and Customer Segmentation on all of it…

Growth Marketing as a Discipline

With every path you can follow, there’s a discipline leading to a tactic and then a piece or several pieces of marketing technology.  Any discreet technology is more and more likely to integrate with some or all others as we move forward. 

My basic approach makes for an extremely effective cross-pollinated mashup.

All of the elements of this humming together in one ratio or another can yield a truly remarkable effect.

What it drives is the process of leveraging all of the data.

Data. Drives. Decisions.

Data from thousands of individual user sessions on any site, data from paid campaigns, data from search engines, data from every event that’s fired on-site, conversion data, demographic data, geographic data, behavioral data, network syndication data, data from social network interactions, data from campaign collateral, data from split testing, data from multiple channels and initiatives over time.

The data means nothing without understanding human nature.  The information means nothing without insights into buyer psychology, what the market craves, and recognizing the invisible hand at work in free markets.

It is this grand puzzle which keeps me in the game.

We measure wins in terms of sales, in money.  It’s how we keep score, but there are other types of wins you’ll be happy to have.

It generally doesn’t take very long for me to analyze a business and determine where it could benefit from improved efficiency, the adoption of a tactic or a strategy, or a change in its basic approach to marketing growth.