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Growth Marketing Projects / Philanthropy / The Music Business
The Green Children
Using marketing to make the world a better place: I worked with Universal Music recording artists in California and Norway to support 2006 Nobel Peace Prize Laureate Professor Muhammad Yunus in awareness marketing, fundraising and deploying The Grameen Green Children Eye Hospital. It specializes in restoring sight to thousands of Bangladesh citizens and preventing blindness in 80K Bangladeshis yearly.
Contribution Highlights:
Managed agency relations and built numerous Charitable Foundation and Commercial Music sites.
Led ad planning and rollout, strategic planning, task resource allocation and management, and steering the budget against original project plans.
Oversaw Linux system administration, subversion repository management, email marketing, and social media network updates and maintenance.
Directed content syndication, site development management, content aggregation, data integrity, SEO/SEM, vendor relations, ad campaigns, and mobile website design.