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The Self Defense Company

The Self Defense Company

In this role, I served as developer and lead marketer for a martial arts and self-defense company providing personal protection solutions via live-in-person and web tactical training.

What if I told you I created a campaign that captured 41,000 qualified leads for them in a little more than a week. 

What if I told you how I did it.

THE OFFER:

THE OPTIN:

THE THANK-YOU PAGE:

WHAT PEOPLE SHARED TO EARN ACCESS:

THE VIRALITY OF IT:

THE OPEN RATE:

HOW LONG IT TOOK (6 DAYS):

HEALTHLY VALID LEADS? YOU BET:

 Development:

☑ Developed website transforming a 15-part DVD series into a 600-part online learning course with 12 modules.

☑ Tailored site with tier-restricted membership access, e-commerce tools, and recurring billing options.

☑ Led the integration of a custom-built social network with friend connections and messaging.

☑ Created newsfeed timelines, private groups, universal media uploads, automated publishing to social networks, and oAuth logins/registrations into specialized membership categories.

☑ Designed WebRTC video conferencing, private session scheduling and booking, event management, real-time commenting, menu tabs according to user roles, and membership forums.

Next Level Marketing:

☑ Delivered top results with a small marketing budget and better campaign design.

☑ Captured leads into the Active Campaign autoresponder sequence on an average of $0.35 for 20K+ new users monthly on a $300 daily ad budget (phasing out the more expensive option of $20-22 per lead).

☑ Orchestrated viral contest and product giveaway strategies and managed $180K of 100% ROI positive ad creation and spend.

☑ Built website from a marketing tech view aiding optimized lead funnels for customer valuation offers, automated collection of member testimonials, automatic content publishing syndication to email lists and social networks, customized surveys, heatmap tracking, webinars, podcasts, and promotional touts.

☑ Designed site with post-purchase upsell/downsell/cross-sell flows, evergreen scarcity sales, social lockers, exit-intent triggered-in page pop-ups, and toast touting for mobile devices.

☑ Integrated site with critical affiliate marketing networks, like Clickbank & JVZoo, in addition to an independent affiliate program…

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