The Circus is Coming to Town
“The circus is coming to town. If you paint a sign saying ‘Circus coming to the Fairground Saturday,’ that’s advertising.
If you put the sign on an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity.
If you get the mayor to laugh about it, that’s public relations. If you did all of this on purpose, that’s marketing.
If the town’s citizens go to the circus, and you show them the entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions, and ultimately, they spend a lot at the circus, that’s sales.”
The Cost of Hiring a Marketer
The cost of hiring a marketer can vary greatly depending on several factors, such as the size of the business, location, and marketing budget.
On average, hiring an in-house marketer can range from $50,000 to $100,000 per year, while hiring a marketing agency can range from $5,000 to $30,000 per month.
The cost of hiring a freelance marketing expert can vary widely based on several factors, including the expert’s level of experience, their specific area of expertise, and the project’s scope.
On average, freelance marketing experts charge anywhere from $50 to $200 per hour, but some may charge more or less depending on their background, the complexity of the project, and the level of demand for their services. The cost of hiring a freelance marketing expert can also vary based on the amount of time and resources required for the project and the budget and timeline for the project.
Considerations
It is essential to consider these factors carefully and clearly understand your budget and timeline before hiring a freelance marketing expert to ensure that you can work within your constraints and get the desired results. By taking the time to research and compare the options available, you can find a freelance marketing expert who can help you achieve your goals and drive growth for your company.
When considering the cost of hiring a marketer, weighing the benefits against the cost is essential. Hiring an in-house marketer may be more cost-effective for small businesses, but larger businesses may benefit more from the expertise and resources that a marketing agency provides. To achieve short-term (or more specialized goals) or to validate a candidate’s talent, retaining a freelance expert may be the correct path.
The Benefits of Hiring a Marketer
Hiring a marketer can bring numerous benefits to a business, including increased brand awareness, improved customer engagement and loyalty, increased revenue, and expert insights on the latest marketing trends and techniques. With the help of a marketer, a business can establish a strong online presence and attract new customers, leading to increased sales and improved return on ad spend.
Hiring for Your Business
When hiring a marketer for a business, any CMO needs to find someone who understands the unique needs and goals of the business. To find the right marketer, consider reaching out to industry connections, looking at online portfolios, and checking references. By the way, if your organization doesn’t have a CMO, you can always retain one on a fractional basis.
Determining a marketing budget is also critical when hiring a marketer for a small business. A good rule of thumb is to allocate between 5% to 12% of the total revenue for marketing efforts.
Small businesses can hire an in-house marketer or outsource the marketing efforts to a marketing agency. When making this decision, consider factors such as the size of the business, marketing goals, and budget.