Resources

The Circus is Coming to Town “The circus is coming to town. If you paint a sign saying ‘Circus coming to the Fairground Saturday,’ that’s advertising. If you put the sign on an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. If you get…

This article covers the latest marketing trends and techniques, the benefits of hiring a marketer, and how to find the right candidate for your business. It's ideal for business owners who want to keep up with the latest marketing trends but may not have the time, resources, or expertise to do so themselves.Excerpted from "29…