Growth Marketing Projects / Philanthropy / The Music Business

The Green Children

Using marketing to make the world a better place: I worked with Universal Music recording artists in California and Norway to support 2006 Nobel Peace Prize Laureate Professor Muhammad Yunus in awareness marketing, fundraising and deploying The Grameen Green Children Eye Hospital. It specializes in restoring sight to thousands of Bangladesh citizens and preventing blindness in 80K Bangladeshis yearly.

19 Sep 2019

The Green Children

Contribution Highlights:Managed agency relations and built numerous Charitable Foundation and Commercial Music sites.Led ad planning and rollout, strategic planning, task resource allocation and management, and steering the budget against original project plans.Oversaw Linux system administration, subversion repository management, email marketing, and social media network updates and maintenance.Directed content syndication, site development management, content aggregation, data…

19 Sep 2019

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Whitaker Brothers

I re-platformed them to: Revenue explosions Picture a company doing a lot of business with the government (since 1945) that simply could not move the needle with its online sales. The same revenues year in, year out. Can One Have Fun With a Brand Like That? With the things they sell? You bet you can.…

19 Sep 2019

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Time, Inc.

content marketing At the dawn of the commercial internet, I cut my teeth professionally developing and marketing some of the most influential online brands in the United States. Enterprise Publishing | content marketing In my first significant career role, I managed daily operations and National Content Production for Time Warner's Cable-Modem Project, RoadRunner. I was…

19 Sep 2019

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The Self Defense Company

The Self Defense Company In this role, I served as developer and lead marketer for a martial arts and self-defense company providing personal protection solutions via live-in-person and web tactical training. What if I told you I created a campaign that captured 41,000 qualified leads for them in a little more than a week. What…

19 Sep 2019

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Dow Jones | WSJ

publishing: Flawless ExecutionI completed all project deliverables six weeks from the initial meeting with the Editorial Board of the WSJ for OpinionJournal.com, with the timeline co-existing with the rollout of the product at the Republican National Convention.This thing marketed itself. I'm sharing it to let you know that I've operated at this level. future proofing …

19 Sep 2019

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The Voice of God

001Targeting FTW Every now and then a perfect targeted marketing opportunity presents itself. 002Leveraging Press Old friend Edoardo Ballerini had the great good fortune to be covered by the New York Times Magazine in a several thousand word profile. 003The Opportunity Think about it. How many people do you know who have confronted an opportunity…

18 Sep 2019

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The Raven

Role Producer Service Marketing | Advertising Client Ballerini Objective ~45 days http://davidsidneywilliams.com/wp-content/uploads/2019/09/The-Raven.mp4 The Contest With Edoardo splashing in the New York Times and Halloween right around the corner, it started to make sense to leverage the publication beyond promotion inside the entertainment industry:It was time to reach out to millions of audiobook fans worldwide.The offer?…

18 Sep 2019

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ACTORS and CREW

Role Managing Director Service Soup to Nuts Client Broadsword Communications Timings 1000 days "It's who you know..." ObjectiveACTORSandCREW was a networking and employment service for entertainment professionals. It was a central place for everyone in the entertainment community to come together. IdeaWe developed a service where people could meet to exchange ideas, network, develop relationships,…

18 Sep 2019

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The Philosophy

THE MIX Growth Marketing can be tricky to understand. Everybody's got their approach to scaling their own business. No two companies are exactly alike:However, there is such a thing as a universal best practice. There is such a thing as customer engagement. There is such a thing as re-engagement. Following up exists. I like to add…

18 Sep 2019

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HALO

Everyone talks about "sales in your sleep". But what about overcoming objections, booking appointments, and handling all questions while you sleep? It WAS impossible…until now. ObjectiveWe offer an affordable Unified Marketing Platform For Your Business through SMS, Email, Web Chat, Phone Calls, and much more! IdeaBegin your marketing journey with HALO through our in-depth financial analysis. This critical step…